About Us

Our Vision

A Capable And Empowered Arab Generation

Our Mission

Elevating Arab learner’s knowledge,

skills, and attitude through cutting-

edge educational technology

and personalized content

Our Leadership

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Yazan Al-Horani

VP Engineering

A seasoned engineering manager with more than 13 years of experience in software development, particularly in the edTech sector. He specializes in Python, Django, and AWS. With a strong focus on project management and delivery, committing to developing user-friendly solutions that drive educational excellence.

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Alaa Jarrar
CEO

As founder of Jo Academy and ULA, Alaa is a leader in the MENA edTech landscape, has been. Alaa totals an experience of over 27 years in edTech and Telecom. Formerly, Alaa held the position of MENA Regional Engagement Director at Ericsson and Zain. He is an expert in driving innovation and growth.

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Dr. Sherif Halawa
CTO
ٍSherif is a strategic leader in the edtech industry, specializing in the intersection of AI and education. With a background in Electrical Engineering and a PhD in Online Learning from Stanford University, he possesses a unique blend of technical expertise and educational insight.